Client:
audible
​
Project:
Multi-market campaign
(There's more to imagine when you listen)​
​
Overview:
The campaign explores how Audible immerses listeners in extraordinary worlds while they go about everyday activities — contrasting routine moments (commuting, exercising, cooking, cleaning) with rich, story-driven experiences.
​
Role & Contribution:
Led the rollout of three Audible campaigns across multiple platforms and international markets.
​
Oversaw creative production across multiple routes, including localisation and the rollout of 150+ assets per market. Coordinated complex workflows across stakeholders, ensuring smooth execution from production through to final delivery.
​
Managed key production elements including clearances, VO recordings, subtitling and localisation, maintaining consistency across all outputs.
​
Delivery Platforms:
Social, TV, Radio, DOOH / OOH, Print, Cinema
​
Outcome:
Delivered large-scale global campaigns within tight timelines while maintaining high production standards.
​
The work was widely praised for its cinematic and immersive production values, receiving multiple industry accolades.
-
3M+ DOOH plays reaching 8.9M unique users in 6 weeks
-
57% ad recall, with 43% repeat recall
-
21% high purchase intent (8+/10)
-
52.9M impressions and 81K+ clicks, boosting mid-funnel awareness and favourability
Client:
Warner Bros.
​
Project:
Global Trailer Mastering, Localisation & Adaptation
​​​
Overview:
International rollout of master trailers for major theatrical releases including F1, One Battle After Another, Minecraft, Furiosa, Superman, The Watchers, Mickey 17, The Conjuring, wuthering heights, etc.
​
Role & Contribution:
Oversaw the production of master trailers and key artwork for global distribution across a wide range of platforms and screen formats.
Tailored content to meet regional market requirements, platform specifications, and cultural nuances — ensuring consistency while maximising local relevance.
​
Delivered across multiple titles simultaneously, managing high-volume assets within fast-paced global release schedules.
​
Delivery Platforms:
Theatrical, Digital, Social, DOOH/OOH
​
​
Client:
Panini
​
Project:
Premier League Sticker Collection Campaign
​​​
Overview:
A fun, energetic campaign promoting the Premier League sticker collection, designed to capture the excitement of a new season and engage both younger and adult audiences.
​
Role & Contribution:
Pitched the creative concept, storyboard and script to the client, then transitioned into full pre-production — managing stakeholders, coordinating logistics, casting, usages and securing filming permits for a live stadium location, ensuring delivery within budget and schedule.
​
Oversaw the full post-production process, including VO recording, sound mix, colour grading, and clearances, ensuring a smooth delivery from initial concept to final broadcast-ready assets.
​
Delivery Platforms:
TV, Online, Social
​
​
Client:
Explore Worldwide
​
Project:
: Explore — Costa Rica Campaign
​​​
Overview:
A heartwarming campaign showcasing the adventure, nature and culture of Costa Rica, designed to inspire travel and bring the destination to life.
The project was taken on following challenges in the initial production phase, requiring a reset of both creative and delivery approach within existing constraints.
​
Role & Contribution:
Led the project end-to-end from pitch through to final delivery, taking over the campaign following challenges in the initial production phase and redefining the creative approach to align with both brand objectives and remaining budget.
​
Managed the creative development of multiple campaign versions across TV and social, shaping visual storytelling to highlight Costa Rica’s landscapes, culture and sense of adventure.
​
Delivered within tight deadlines and budget constraints, integrating brand identity, motion design, and emerging AI techniques to create seamless transitions and maximise production value.
​
Managed clearances and usage rights across all assets, ensuring a smooth and compliant final delivery.
​
Delivery Platforms:
TV, Online, Social
​
​
Client:
Open Creates
​
Project:
NPCC Christmas Campaign, Alzheimer’s Research UK Exhibition Assets & Displays, Great Ormond Street Hospital Displays
​​​
Overview:
Worked across a range of charity campaigns, supporting organisations on both marketing initiatives and sensitive, high-impact communications.
​
Role & Contribution:
Led multiple projects simultaneously from brief through to final delivery, prioritising workflows based on timelines and the urgency of each campaign.
​
Managed a variety of outputs including campaign films, exhibition assets, and display materials — adapting delivery to suit different formats, placements, and audience needs.
​
Collaborated closely with creative directors and stakeholders to ensure efficient delivery while maintaining high creative standards and client expectations.
Worked on projects involving sensitive subject matter, ensuring a considered and empathetic approach during production, particularly when working with interview-led content.
​
Delivery Platforms:
TV, Online, Social
​
​
Client:
Strathberry​
​
Project:
Handbag Campaign — Edinburgh
​​​
Overview:
A playful yet premium campaign showcasing Strathberry handbags across the streets of Edinburgh, reimagining the bags as birds in flight to create a visually striking and memorable narrative.
​
Role & Contribution:
Led the project end-to-end, from concept development through to final delivery.
​
Collaborated closely with CGI artists and the Director of Photography to achieve a seamless, cinematic look that aligned with Strathberry’s premium brand identity.
​
Explored the use of emerging AI tools to enhance visuals and support smooth, high-quality transitions.
​
Delivery Platforms:
Social
​
​